In August, Business Roundtable released a new Statement on the Purpose of a Corporation. Signed by 181 CEOs, including American Express, Amazon, JPMorgan Chase & Co., and the Progressive Company, these executives affirm to lead their companies for the benefit of ALL stakeholders (yes, stakeholders), including customers, employees, suppliers, communities and shareholders. Although much work is to be done to garner public trust, this public announcement is a giant leap forward for legitimizing companies who already operate with (or are considering) a purpose-driven business mindset. Here is a recent Q & A from NJ Tech Weekly in which GIVE Marketing’s […] Read more
2018 National Climate Study, Stakeholders, Social Impact Confirm Going Green is Business Imperative in Garden State.
By Kim Keating, Founder & CEO, GIVE Marketing, LLC
Creating a sustainable business is no longer a nice to have, it’s a business imperative. Just ask Helaine Barr, Athena Sarafides and Gina Gambacortoat the New Jersey Department of Environmental Protection — Energy and Sustainability. They provide state-level resources, assistance and promotional support to help New Jersey businesses and nonprofits go green or amp up their current sustainability efforts. Among the offerings are guides on adopting green practices like energy conservation and sustainable leadership principles to case studies of municipalities and businesses successfully operating with a green state of mind. https://www.nj.gov/dep/aqes
Reasons to Go Green. There are many, […] Read more
Lt. Governor Sheila Oliver to Deliver Keynote Address at
HOMECorp 30th Anniversary Celebration, honoring 30 Most Memorable Montclair Moments!
GIVE Marketing develops sponsorship marketing campaign.
It’s Official! On Tuesday, October 30, 2018, Lt. Governor Sheila Oliver will come home to her native Essex County to honor HOMECorp and its 30 years of preserving, restoring and building affordable housing for Montclair residents. Because a home changes everything.
Lt. Governor Oliver will deliver the keynote address at Mayfair Farms in West Orange, NJ, to over 200 guests hailing from the business, arts, nonprofit, financial services, real estate and community development sectors to discuss two platforms that are […] Read more
Kim Keating, Founder, GIVE Marketing, LLC, Elected to New Jersey Sustainable Business Council (NJSBC) Steering Committee
Advancing Sustainability in the Garden State –
GIVE Marketing, LLC, is pleased to announce that its founder and CEO Kim Keating has been appointed to the Steering Committee of the New Jersey Sustainable Business Council (NJSBC).
An affiliate of the American Sustainable Business Council, NJSBC is a nascent organization where values-based businesses leaders and policymakers converge to advance and achieve the Triple Bottom Lineprinciples of, “People. Planet. Profit.” NJSBC members are working together to:
Constructively influence and shape relevant public policy and legislation at the state level.
Amplify the voice of sustainable businesses at the national level.
Serve as inspirational models, collaborators and educators […] Read more