Looking to Differentiate Your Business from Competitors?  Consider Purpose-Driven Strategy.

Looking to Differentiate Your Business from Competitors? Consider Purpose-Driven Strategy.

Do Good; Do Well. ETSY. Salesforce. TerraCycle. Method Home. Boll & Branch. Zago Manufacturing. What do these mega, mid-size and small companies have in common? They all practice purpose-driven strategy. And, they are all poised for long-term growth.

While business leaders generally understand the value of crafting, sharing, fulfilling and upholding visions and missions with staff, customers, and prospects, there is a third component that is often overlooked and essential to the longevity of the business: Purpose.

 What is Purpose?

Purpose differs from mission. Purpose transcends the question of what a company does. It asks why an organization truly exists – above making a profit. Purpose […] Read more

2018 National Climate Study, Stakeholders, Social Impact  Confirm Going Green is Business Imperative in Garden State.

2018 National Climate Study, Stakeholders, Social Impact Confirm Going Green is Business Imperative in Garden State.

By Kim Keating, Founder & CEO, GIVE Marketing, LLC

Creating a sustainable business is no longer a nice to have, it’s a business imperative. Just ask Helaine Barr, Athena Sarafides and Gina Gambacortoat the New Jersey Department of Environmental Protection — Energy and Sustainability. They provide state-level resources, assistance and promotional support to help New Jersey businesses and nonprofits go green or amp up their current sustainability efforts.  Among the offerings are guides on adopting green practices like energy conservation and sustainable leadership principles to case studies of municipalities and businesses successfully operating with a green state of mind.  https://www.nj.gov/dep/aqes

Reasons to Go Green. There are many, […] Read more