Business Roundtable’s 181 CEOs Adopt New Pledge: Stakeholders Matter

Business Roundtable’s 181 CEOs Adopt New Pledge: Stakeholders Matter

In August, Business Roundtable released a new Statement on the Purpose of a Corporation. Signed by 181 CEOs, including American Express, Amazon, JPMorgan Chase & Co., and the Progressive Company, these executives affirm to lead their companies for the benefit of ALL stakeholders (yes, stakeholders), including customers, employees, suppliers, communities and shareholders.  Although much work is to be done to garner public trust, this public announcement is a giant leap forward for legitimizing companies who already operate with (or are considering) a purpose-driven business mindset. Here is a recent Q & A  from NJ Tech Weekly in which GIVE Marketing’s […] Read more

Whether Happenstance or Listening with Intention: Giving First Works

Whether Happenstance or Listening with Intention: Giving First Works

Whether Happenstance or Listening with Intention: Giving First Works

A few days ago, by chance, I met Jonathan Schultz, co-founder and managing principal of the highly regarded New Jersey – based real estate investment and property services firm Onyx Equities. Jonathan happened to be seated at the head of the communal lunch table at Bell Works – the former Bell Labs campus located in the bucolic town of Holmdel, NJ.  I was killing time, on a break from New Jersey Tech Council’s Future Forum on Healthtech and Innovation, half-listening to his conversation with another real estate executive.

Jonathan was extolling the virtues […] Read more

Looking to Differentiate Your Business from Competitors?  Consider Purpose-Driven Strategy.

Looking to Differentiate Your Business from Competitors? Consider Purpose-Driven Strategy.

Do Good; Do Well. ETSY. Salesforce. TerraCycle. Method Home. Boll & Branch. Zago Manufacturing. What do these mega, mid-size and small companies have in common? They all practice purpose-driven strategy. And, they are all poised for long-term growth.

While business leaders generally understand the value of crafting, sharing, fulfilling and upholding visions and missions with staff, customers, and prospects, there is a third component that is often overlooked and essential to the longevity of the business: Purpose.

 What is Purpose?

Purpose differs from mission. Purpose transcends the question of what a company does. It asks why an organization truly exists – above making a profit. Purpose […] Read more

2018 National Climate Study, Stakeholders, Social Impact  Confirm Going Green is Business Imperative in Garden State.

2018 National Climate Study, Stakeholders, Social Impact Confirm Going Green is Business Imperative in Garden State.

By Kim Keating, Founder & CEO, GIVE Marketing, LLC

Creating a sustainable business is no longer a nice to have, it’s a business imperative. Just ask Helaine Barr, Athena Sarafides and Gina Gambacortoat the New Jersey Department of Environmental Protection — Energy and Sustainability. They provide state-level resources, assistance and promotional support to help New Jersey businesses and nonprofits go green or amp up their current sustainability efforts.  Among the offerings are guides on adopting green practices like energy conservation and sustainable leadership principles to case studies of municipalities and businesses successfully operating with a green state of mind.  https://www.nj.gov/dep/aqes

Reasons to Go Green. There are many, […] Read more