Whether Happenstance or Listening with Intention: Giving First Works

Whether Happenstance or Listening with Intention: Giving First Works

Whether Happenstance or Listening with Intention: Giving First Works

A few days ago, by chance, I met Jonathan Schultz, co-founder and managing principal of the highly regarded New Jersey – based real estate investment and property services firm Onyx Equities. Jonathan happened to be seated at the head of the communal lunch table at Bell Works – the former Bell Labs campus located in the bucolic town of Holmdel, NJ.  I was killing time, on a break from New Jersey Tech Council’s Future Forum on Healthtech and Innovation, half-listening to his conversation with another real estate executive.

Jonathan was extolling the virtues […] Read more

Looking to Differentiate Your Business from Competitors?  Consider Purpose-Driven Strategy.

Looking to Differentiate Your Business from Competitors? Consider Purpose-Driven Strategy.

Do Good; Do Well. ETSY. Salesforce. TerraCycle. Method Home. Boll & Branch. Zago Manufacturing. What do these mega, mid-size and small companies have in common? They all practice purpose-driven strategy. And, they are all poised for long-term growth.

While business leaders generally understand the value of crafting, sharing, fulfilling and upholding visions and missions with staff, customers, and prospects, there is a third component that is often overlooked and essential to the longevity of the business: Purpose.

 What is Purpose?

Purpose differs from mission. Purpose transcends the question of what a company does. It asks why an organization truly exists – above making a profit. Purpose […] Read more

Branding Workshop for Non-Profit Leaders!

Branding Workshop for Non-Profit Leaders!

Don’t Miss This 7/24/18 Branding Workshop – 
Designed Especially for Non-Profit Leaders!
Register now: https://njnonprofits.wufoo.com/forms/wz56e8i16i6a3e/

 

The Power of Purpose: How to Construct and Align Your Personal, Professional, and Non-Profit Brands for Greater Social Impact

Did you know? New Jersey non-profits cite the need for “better branding / communications” as their #1 challenge as per the Center for Non-Profits New Jersey 2018 Trends & Outlook Survey?

Join GIVE Marketing, LLC, the Center for Non-Profits and CaseyDeStefano.com for an interactive workshop, breakfast and networking event designed to address this challenge.

Our branding, personal development and social media experts will show you how to:
• Define, embrace and share your core personal […] Read more