Business Roundtable’s 181 CEOs Adopt New Pledge: Stakeholders Matter

Business Roundtable’s 181 CEOs Adopt New Pledge: Stakeholders Matter

In August, Business Roundtable released a new Statement on the Purpose of a Corporation. Signed by 181 CEOs, including American Express, Amazon, JPMorgan Chase & Co., and the Progressive Company, these executives affirm to lead their companies for the benefit of ALL stakeholders (yes, stakeholders), including customers, employees, suppliers, communities and shareholders.  Although much work is to be done to garner public trust, this public announcement is a giant leap forward for legitimizing companies who already operate with (or are considering) a purpose-driven business mindset. Here is a recent Q & A  from NJ Tech Weekly in which GIVE Marketing’s […] Read more

Whether Happenstance or Listening with Intention: Giving First Works

Whether Happenstance or Listening with Intention: Giving First Works

Whether Happenstance or Listening with Intention: Giving First Works

A few days ago, by chance, I met Jonathan Schultz, co-founder and managing principal of the highly regarded New Jersey – based real estate investment and property services firm Onyx Equities. Jonathan happened to be seated at the head of the communal lunch table at Bell Works – the former Bell Labs campus located in the bucolic town of Holmdel, NJ.  I was killing time, on a break from New Jersey Tech Council’s Future Forum on Healthtech and Innovation, half-listening to his conversation with another real estate executive.

Jonathan was extolling the virtues […] Read more

Looking to Differentiate Your Business from Competitors?  Consider Purpose-Driven Strategy.

Looking to Differentiate Your Business from Competitors? Consider Purpose-Driven Strategy.

Do Good; Do Well. ETSY. Salesforce. TerraCycle. Method Home. Boll & Branch. Zago Manufacturing. What do these mega, mid-size and small companies have in common? They all practice purpose-driven strategy. And, they are all poised for long-term growth.

While business leaders generally understand the value of crafting, sharing, fulfilling and upholding visions and missions with staff, customers, and prospects, there is a third component that is often overlooked and essential to the longevity of the business: Purpose.

 What is Purpose?

Purpose differs from mission. Purpose transcends the question of what a company does. It asks why an organization truly exists – above making a profit. Purpose […] Read more

Lt. Governor Sheila Oliver to Deliver Keynote Address at HOMECorp 30th Anniversary Celebration

Lt. Governor Sheila Oliver to Deliver Keynote Address at HOMECorp 30th Anniversary Celebration

Lt. Governor Sheila Oliver to Deliver Keynote Address at

HOMECorp 30th Anniversary Celebration, honoring 30 Most Memorable Montclair Moments!

GIVE Marketing develops sponsorship marketing campaign.

It’s Official!  On Tuesday, October 30, 2018, Lt. Governor Sheila Oliver will come home to her native Essex County to honor HOMECorp and its 30 years of preserving, restoring and building affordable housing for Montclair residents.  Because a home changes everything.

Lt. Governor Oliver will deliver the keynote address at Mayfair Farms in West Orange, NJ, to over 200 guests hailing from the business, arts, nonprofit, financial services, real estate and community development sectors to discuss two platforms that are […] Read more

Kim Keating, Founder, GIVE Marketing, LLC, Elected to  New Jersey Sustainable Business Council (NJSBC) Steering Committee

Kim Keating, Founder, GIVE Marketing, LLC, Elected to New Jersey Sustainable Business Council (NJSBC) Steering Committee

Advancing Sustainability in the Garden State –

GIVE Marketing, LLC, is pleased to announce that its founder and CEO Kim Keating has been appointed to the Steering Committee of the New Jersey Sustainable Business Council (NJSBC).

An affiliate of the American Sustainable Business Council, NJSBC is a nascent organization where values-based businesses leaders and policymakers converge to advance and achieve the Triple Bottom Lineprinciples of, “People. Planet. Profit.” NJSBC members are working together to:

Constructively influence and shape relevant public policy and legislation at the state level.
Amplify the voice of sustainable businesses at the national level.
Serve as inspirational models, collaborators and educators […] Read more

Branding Workshop for Non-Profit Leaders!

Branding Workshop for Non-Profit Leaders!

Don’t Miss This 7/24/18 Branding Workshop – 
Designed Especially for Non-Profit Leaders!
Register now: https://njnonprofits.wufoo.com/forms/wz56e8i16i6a3e/

 

The Power of Purpose: How to Construct and Align Your Personal, Professional, and Non-Profit Brands for Greater Social Impact

Did you know? New Jersey non-profits cite the need for “better branding / communications” as their #1 challenge as per the Center for Non-Profits New Jersey 2018 Trends & Outlook Survey?

Join GIVE Marketing, LLC, the Center for Non-Profits and CaseyDeStefano.com for an interactive workshop, breakfast and networking event designed to address this challenge.

Our branding, personal development and social media experts will show you how to:
• Define, embrace and share your core personal […] Read more

Kim Keating (2nd from left) Leads Discussion on Women In Manufacturing at NJMEP “Made In New Jersey” Expo and Conference

Kim Keating (2nd from left) Leads Discussion on Women In Manufacturing at NJMEP “Made In New Jersey” Expo and Conference

I had a great time leading the @NJMEP Women in Manufacturing Panelist Discussion at the October 6th “Made in New Jersey” celebration. Here I am (far right at podium) with panel experts Sally Glick @sobelco Donille Perrone @LGElectronics and Gail Friedberg @ZaGOMfgCo discussing:

“Women make up 50% of today’s workforce, 29% of them are in manufacturing.” -Kim Keating, discussion leader #MFGDay17 #WhyWeMfg @NIST_MEP

 We covered topics like why it’s important for women in non-traditional leadership roles to build and share their personal brand. While we have a […] Read more