Business Roundtable’s 181 CEOs Adopt New Pledge: Stakeholders Matter

Business Roundtable’s 181 CEOs Adopt New Pledge: Stakeholders Matter

In August, Business Roundtable released a new Statement on the Purpose of a Corporation. Signed by 181 CEOs, including American Express, Amazon, JPMorgan Chase & Co., and the Progressive Company, these executives affirm to lead their companies for the benefit of ALL stakeholders (yes, stakeholders), including customers, employees, suppliers, communities and shareholders.  Although much work is to be done to garner public trust, this public announcement is a giant leap forward for legitimizing companies who already operate with (or are considering) a purpose-driven business mindset. Here is a recent Q & A  from NJ Tech Weekly in which GIVE Marketing’s […] Read more

2018 National Climate Study, Stakeholders, Social Impact  Confirm Going Green is Business Imperative in Garden State.

2018 National Climate Study, Stakeholders, Social Impact Confirm Going Green is Business Imperative in Garden State.

By Kim Keating, Founder & CEO, GIVE Marketing, LLC

Creating a sustainable business is no longer a nice to have, it’s a business imperative. Just ask Helaine Barr, Athena Sarafides and Gina Gambacortoat the New Jersey Department of Environmental Protection — Energy and Sustainability. They provide state-level resources, assistance and promotional support to help New Jersey businesses and nonprofits go green or amp up their current sustainability efforts.  Among the offerings are guides on adopting green practices like energy conservation and sustainable leadership principles to case studies of municipalities and businesses successfully operating with a green state of mind.  https://www.nj.gov/dep/aqes

Reasons to Go Green. There are many, […] Read more