WannaCry Ransomware Crisis: Opportune Time to Show Stakeholders You Care
While the WannaCry Ransomware crisis wreaked havoc in 150 countries and impacted hundreds of thousands of computers, there are a few good things to come out of it. For one, it presents an opportunity for all organizations, especially those located in the U.S. where WannaCry was gentle on us, to: reassess their network security; be vigilant about patching viruses and other vulnerabilities; provide cyber security education to all employees, and back up data, either offsite or in the cloud.
Hug Your Stakeholders
The WannaCry Ransomware crisis is an opportune time to connect with clients, donors and other important stakeholders. This is your chance to proactively share information on the data security measures you have in place to protect their data from harm. Aside from reassuring stakeholders that their data is safe and secure, your timely communication conveys several important, underlying messages, such as:
• Responsiveness. Proactively reaching out to stakeholders in a timely manner shows you care and value your relationship with them. For you, allaying stakeholders’ fears was top of mind.
• Trustworthiness. Being transparent about your security efforts builds trust and strengthens the stakeholder relationship.
• Integrity. Instead of ignoring the crisis and its implications, you addressed it head on.
• Worthiness. Transparent, timely communication serves as a great example of the old adage, “the client comes first.”
Proactive, transparent communication during a crisis, like WannaCry Ransomware, benefits your company in several ways, too. It enhances stakeholder loyalty, it elevates your reputation, strengthens your bond with stakeholders, and serves as a differentiator when courting new business. It also keeps the competition at bay, and, most importantly, it’s the right thing to do.