Looking to Differentiate Your Business from Competitors?  Consider Purpose-Driven Strategy.

Looking to Differentiate Your Business from Competitors? Consider Purpose-Driven Strategy.

Do Good; Do Well. ETSY. Salesforce. TerraCycle. Method Home. Boll & Branch. Zago Manufacturing. What do these mega, mid-size and small companies have in common? They all practice purpose-driven strategy. And, they are all poised for long-term growth.

While business leaders generally understand the value of crafting, sharing, fulfilling and upholding visions and missions with staff, customers, and prospects, there is a third component that is often overlooked and essential to the longevity of the business: Purpose.

 What is Purpose?

Purpose differs from mission. Purpose transcends the question of what a company does. It asks why an organization truly exists – above making a profit. Purpose […] Read more