2018 National Climate Study, Stakeholders, Social Impact  Confirm Going Green is Business Imperative in Garden State.

2018 National Climate Study, Stakeholders, Social Impact Confirm Going Green is Business Imperative in Garden State.

By Kim Keating, Founder & CEO, GIVE Marketing, LLC

Creating a sustainable business is no longer a nice to have, it’s a business imperative. Just ask Helaine Barr, Athena Sarafides and Gina Gambacortoat the New Jersey Department of Environmental Protection — Energy and Sustainability. They provide state-level resources, assistance and promotional support to help New Jersey businesses and nonprofits go green or amp up their current sustainability efforts.  Among the offerings are guides on adopting green practices like energy conservation and sustainable leadership principles to case studies of municipalities and businesses successfully operating with a green state of mind.  https://www.nj.gov/dep/aqes

Reasons to Go Green. There are many, […] Read more

Kim Keating, Founder, GIVE Marketing, LLC, Elected to  New Jersey Sustainable Business Council (NJSBC) Steering Committee

Kim Keating, Founder, GIVE Marketing, LLC, Elected to New Jersey Sustainable Business Council (NJSBC) Steering Committee

Advancing Sustainability in the Garden State –

GIVE Marketing, LLC, is pleased to announce that its founder and CEO Kim Keating has been appointed to the Steering Committee of the New Jersey Sustainable Business Council (NJSBC).

An affiliate of the American Sustainable Business Council, NJSBC is a nascent organization where values-based businesses leaders and policymakers converge to advance and achieve the Triple Bottom Lineprinciples of, “People. Planet. Profit.” NJSBC members are working together to:

Constructively influence and shape relevant public policy and legislation at the state level.
Amplify the voice of sustainable businesses at the national level.
Serve as inspirational models, collaborators and educators […] Read more

Kim Keating (2nd from left) Leads Discussion on Women In Manufacturing at NJMEP “Made In New Jersey” Expo and Conference

Kim Keating (2nd from left) Leads Discussion on Women In Manufacturing at NJMEP “Made In New Jersey” Expo and Conference

I had a great time leading the @NJMEP Women in Manufacturing Panelist Discussion at the October 6th “Made in New Jersey” celebration. Here I am (far right at podium) with panel experts Sally Glick @sobelco Donille Perrone @LGElectronics and Gail Friedberg @ZaGOMfgCo discussing:

“Women make up 50% of today’s workforce, 29% of them are in manufacturing.” -Kim Keating, discussion leader #MFGDay17 #WhyWeMfg @NIST_MEP

 We covered topics like why it’s important for women in non-traditional leadership roles to build and share their personal brand. While we have a […] Read more

WannaCry Ransomware Crisis: Opportune Time to Show Stakeholders You Care

WannaCry Ransomware Crisis: Opportune Time to Show Stakeholders You Care

While the WannaCry Ransomware crisis wreaked havoc in 150 countries and impacted hundreds of thousands of computers, there are a few good things to come out of it. For one, it presents an opportunity for all organizations, especially those located in the U.S. where WannaCry was gentle on us, to: reassess their network security; be vigilant about patching viruses and other vulnerabilities; provide cyber security education to all employees, and back up data, either offsite or in the cloud.

Hug Your Stakeholders
The WannaCry Ransomware crisis is an opportune time to connect with clients, donors and other important stakeholders. This is your […] Read more